About
Helping businesses create structure, visibility, and scalable systems.
A business-focused consultant with strong technical execution — combining strategy, CRM, automation, and integrations to help growing organizations operate with confidence.
About
A consultant who understands the business — and can build the systems behind it.
I'm Dhruv Kaushik — a CRM, Automation, and Business Systems consultant based in Burnaby, BC. I help founders and operations leaders turn messy, manual ways of working into structured systems that create visibility, consistency, and room to grow.
My background combines an MBA at University Canada West, hands-on experience implementing CRMs and automation inside growing businesses, and a technical foundation in software, integrations, and Python. That mix — business strategy, operator instinct, and technical execution — is what makes these engagements actually deliver results.
Most operational pain in growing businesses isn't a software problem. It's a process problem dressed up as a tooling problem — and that's exactly what I help fix.
Connect on LinkedIn- Designed and rolled out Freshworks CRM company-wide across sales, marketing, and support
- Owned LeadSquared automation end-to-end — re-architected lead intake, routing, and SLA logic
- Translated stakeholder needs into lead lifecycle, pipeline, and reporting architecture
- Coordinated API integrations between website, chatbot, and CRM with developer teams
- Built Power BI reporting systems replacing manual leadership reports
- Shipped production-grade Python monitoring systems used at NDTV and TV18
Professional Journey
A path through technology, operations, and business strategy.
The throughline across every role: process problems wearing technology costumes. Each step added a new lens for solving them.
Technology foundation
Started as a Python developer and systems engineer — shipping production monitoring tools used by NDTV and TV18. That foundation makes APIs, data, and integrations a strength, not a blocker.
Business analysis
Power BI reporting and BA work taught me that the right question matters more than the right query. Stakeholder discovery comes before configuration on every engagement.
CRM & operations
Owned CRM platforms end-to-end inside growing businesses — lead routing, automation, integrations, reporting, and adoption. Lived with the trade-offs, not just designed around them.
Business education
MBA work at University Canada West reframed CRM and automation as business problems — pipeline economics, conversion math, and operational leverage, not platform configuration.
Independent consulting
Today I work with founders and operations leaders to translate business goals into CRM, automation, and business-system solutions that the team actually uses.
My Consulting Philosophy
Technology should create clarity. Not complexity.
Most operational problems aren't software problems. They're process problems. That's the principle behind every engagement.
My Approach
Consulting principles, not just a methodology.
The way I work is shaped by years of sitting on both sides of the table — building systems as an engineer, owning operations as a CRM lead, and advising as a consultant.
Understand the business first
Every engagement starts with how the business actually operates, sells, and grows — not with software features or platform demos.
Simplify before you systemize
Bad process plus good software equals expensive bad process. Workflows get cleaned up before they get automated.
Build solutions people actually use
Adoption is the deliverable. If the team doesn't trust it on a busy Friday afternoon, the project failed.
Focus on measurable outcomes
Pipeline visibility, response time, follow-up rate, conversion, hours saved — outcomes that leadership can see and feel.
Use technology as an enabler
CRM, automation, integrations, and AI are tools in service of the business — not the point of the engagement.
Stay honest about scope
If your situation doesn't need an implementation, or doesn't fit my experience, you'll hear that on the first call.
Technology & Automation Expertise
Bridging business strategy and technical execution.
My background in technology lets me bridge the gap between business strategy and execution. Beyond CRM implementation, I help organizations automate workflows, connect systems, reduce manual effort, and improve operational efficiency through practical technology solutions.
CRM Platforms
Implementation, optimization, and audit across leading sales and operations CRMs.
Workflow Automation
Native CRM automation plus tools like Zapier and Make to eliminate manual handoffs.
API Integrations
Connecting websites, forms, marketing tools, finance systems, and CRMs into a single stack.
Python Automation
Custom scripts and tools for data movement, monitoring, and back-office automation.
AI Assistants & Chatbots
AI-powered assistants for sales, support, and internal operations — integrated with your data.
Data Management
Data cleanup, deduplication, migration, and ongoing data quality systems.
Reporting & Dashboards
Power BI and CRM dashboards that turn operational data into decision-ready insight.
Process Optimization
Mapping, simplifying, and redesigning operational workflows for measurable efficiency gains.
Real Business Problems Solved
Outcomes over software names.
Lost leads
Designed automated routing.
Manual reporting
Built reporting automation.
CRM migration
Rolled out company-wide implementation.
Disconnected marketing
Integrated website, chatbot and CRM.
Poor visibility
Built dashboards and business reporting.
Core Principles
How every engagement is run.
Transparent
Clear scope, clear trade-offs, clear status. No black-box engagements.
Reliable
Systems your team can trust, with documentation that outlasts the engagement.
Continuous
Iterate against real adoption — not a launch checklist.
Business First
Pipeline economics and operator reality lead — tooling follows.
Technology Platforms
Tools I work with — chosen to fit the business.
I'm platform-agnostic by design. The right CRM, automation tool, or AI stack depends on your team, budget, and what you're trying to achieve — not on what I happen to know.
CRM Platforms
Examples of platforms I work with — the right choice depends on your business.
- Freshworks
- LeadSquared
- HubSpot
- Zoho CRM
- Salesforce
- Pipedrive
Automation & Integration
Connecting tools and removing manual handoffs.
- Zapier
- Make (Integromat)
- n8n
- Native CRM Workflows
- Webhooks
- REST APIs
AI & Conversational
AI assistants and chatbots integrated with your CRM and content.
- OpenAI / GPT
- Custom GPTs
- Chatbot Platforms
- RAG / Knowledge Bots
Data, Reporting & Custom Tooling
From dashboards to scripts that quietly run the back office.
- Power BI
- Looker Studio
- Python
- SQL
- Excel / Sheets Automation
Testimonials
What clients say about working together.
"We've had a great experience working with GrowthOps. Their team is proactive, professional, and genuinely invested in our success. They took the time to understand our business, provided valuable insights, and delivered exactly what was promised. Communication was always smooth, timelines were met, and the overall process was hassle-free. It's refreshing to work with a team that combines expertise with a personal touch. We highly recommend GrowthOps to anyone looking for a reliable growth partner."
"I had the opportunity to work closely with Dhruv during our CRM modernization initiative, where we transitioned from LeadSquared to Freshworks. He quickly understood our operational requirements and translated them into efficient workflows and automations that simplified our processes and improved team efficiency. What stood out most was his ability to bridge business requirements with technical execution. He approached every challenge with a solution-oriented mindset, communicated clearly with stakeholders, and consistently delivered reliable results. His professionalism, attention to detail, and commitment to continuous improvement made the implementation process smooth and effective. Dhruv combines strong CRM expertise with a practical understanding of business operations, making him an excellent partner for organizations looking to optimize their CRM, automate workflows, and build scalable customer processes. I would confidently recommend his consulting services to any growing business."
"Working with Dhruv was a seamless experience. He quickly understood our marketing and business requirements and translated them into practical solutions that improved our lead management process. From website form integrations to ensuring lead data flowed efficiently into our systems, he consistently delivered reliable and well-structured solutions. What sets Dhruv apart is his ability to bridge the gap between marketing and technology. He communicates clearly, takes ownership of his work, and focuses on building processes that are scalable and easy to manage. His proactive approach and attention to detail made him a valuable partner for our digital initiatives. I would confidently recommend Dhruv to any business looking to streamline customer acquisition, automate workflows, and build efficient CRM and marketing systems."
Let's Talk
Let's Improve Your CRM Operations
If your team is struggling with manual processes, inconsistent follow-up, disconnected systems, or CRM adoption challenges, let's discuss how your operations can be streamlined.